There is so much information available about Facebook marketing. Rather than following the latest trends, you need to establish a solid Facebook marketing foundation. You can learn some of the basics by reading this article.
Be sure that all of your online content is linked to and from Facebook. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Use Facebook to connect with your customers. It’s for more than sharing photos and playing games. Treat it that way. Spend time producing quality content and use your page to promote these posts. Facebook can drive a ton of traffic to your sites.
Hold Facebook contests. Offer prizes or discounts to your users when they like your page. Follow through and actually award a prize or you will appear dishonest.
Think about making a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Allow your subscribers to post content on your Facebook page.
Check comments on your Facebook page regularly and respond promptly. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
Reply to people when they post on your page. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to all your subscribers, particularly those that have questions and/or concerns.
In order to make the most of your marketing efforts, build a fan base that is solid. You should have 5,000 fans or more before you really start investing in marketing. Once you gain a large following, you marketing efforts will become much easier.
Be sure that your posts offer some value. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Facebook is one of many social media sites out there. Some segments of the population actually prefer other sites. Before you commit to Facebook, research which networks are most used by your target demographic.
Give away free items to loyal or potential customers. Offer free products or discounts to subscribers when they join. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.
Many people are lazy when it comes to Facebook marketing, so they decide to follow the trends. The article you just read should allow you to develop solid strategies for your campaign. If you use the valuable tips you read about here, you will discover your campaign is successful and your profits will increase.