A mobile marketing campaign is a great way to reach a large amount of people with very little money or time invested. Just about everyone owns some sort of mobile or other connected devices such as tablets.
Always tailor your campaign to your customers. You will be able to reach out to your customers only if you understand how they think and what they want. You will not earn income if you are unaware of the needs and wants of your customers. Learn about their wants and needs, this will lead you to success.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Attention spans are short, so use a short message which includes your company’s name.
Don’t send random messages to your customers. Be sure your message means something to the recipient and that they will welcome the message. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. Always ask if a move makes sense for your business.
One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.
Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. A potential customer who doesn’t understand your messages is unlikely to become an actual customer.
Write less but say more with the mobile content on your website. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. Be short and concise with mobile marketing.
It pays to have a dedicated short code. While it may cost a little more, it is important in protecting your brand. This can provide you with legal coverage as well.
Mobile marketing strategies are an effective way to broaden your customer base; however, in order for these strategies to be successful, they have to work on multiple mobile platforms. If the site doesn’t work with certain platforms, you are leaving those potential customers behind. Don’t leave money on the table over technical issues.
You need to provide a simplified website for your new mobile customers. A mobile marketing campaign should be built on an intuitive and user-friendly platform that allows the user to view your messages on their mobile device. This can translate in pages that appear more simple to computer users. However, you want your site open for as many users as possible.
Your customer base doesn’t change unless the market changes, but customers come and go. You will have to stay on top of all new technology if you are going to stay competitive.
A/B testing can be a great starting place when developing a mobile friendly website. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. Design two versions of the same landing page, and see whether version A or version B is more popular. After testing the two pages, use the one that is most successful.
Add maps and directions to your website that are mobile friendly. Many people use their mobile devices to help them get to and from various locations. Allow them to contact you easily. Include a map to your location, and make it easy to read. Establish a direct link to Google maps, so your visitor can get directions, if needed.
Use maps that are clearly for mobile devices on your site to attract nearby consumers. When a person searches for a business on his or her phone, the map allows them to find it quickly.
Be wary of the time of day you text your customers. Not too late not too early. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
You should expect mobile marketing to grow since the use of mobile platforms keeps increasing. Eventually everyone will be connected and this will be the best way of getting in touch with people. Using the suggestions listed here, you have the potential to become one of the forerunners in the mobile technology revolution. Good luck with it!